Ulster Bank

Siobháin, working alongside the Branch Improvement Projects Team delivered an external & internal rebrand of the 220-strong Ulster Bank network of branches and business centres nationwide. Delivered under restrictive RBS guidelines, an innovative approach to the in-branch merchandising and customer experience was required in order to achieve buy-in from UB and RBS CEOs.

This re-brand project contributed to the bank's promotion to the top 3 ranking in the Irish marketplace (pre-recession) and influenced a significant uplift in the customer experience across the branch network.

Siobháin was also part of the management team involved in the delivery of the bank’s internal ‘Journey-to-1” brand campaign.