Project
Eason Craftwork
Client:
Easons
About the project
Working alongside the Managing Director and the Senior Management Team, to deliver a new retail category into their flagship O’Connell St., Store.
Craftworks targeted the lucrative crafting market. Already purchasing crafting magazines in-store, the new department offered this cohort of customer the materials needed to complete their many projects from knitting and embroidery, to paper and sugar crafts.
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Services
Tasks delivered include:
- initial research and analysis of the category and the target customer;
- preparation of business case, including P&L;
- appointment of supplier and procurement of product;
- Design and development of the brand and retail space;
- Installation of the department instore;
- Recruitment and staff training;