DAA Airport Central

The development of the commercial proposition for the hugely ambitious Dublin Airport Central was a tremendous project to be involved in. Central to this project was the development of the brand identity, positioning and communications strategy, event planning and stakeholder PR and engagement strategy.

Working with external agencies, the DAC identity along with a full suite of high-end marketing communications collateral including its complex business strategy, was developed and pitched for the first time at the international Airport Cities conference in Athens with full schedule of dignitary entertainment by the daa CEO and commercial director.